Tuesday, March 30, 2010

The power of Nice



Last year I was commissioned to shoot a CEO for a major publication. It was a low paying job, I had 5 minutes to shoot and the PR guy wouldn't let me shoot the shot I wanted. I settled for a pretty crappy (IMHO) shot. However, I held my cool and was nice to the PR guy because, after all, he was just doing his job. In fact, I used him as my stand-in and sent him a copy of it...just because. A funny thing happened after that. That same PR guy has hired me 4 times since for 10x the money the initial publication was hiring me for.

That's the power of nice.

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